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MAC users have long enjoyed freedom from viruses that plague the Windows world – a condition immortalized in a 2006 Apple video featuring a sickly Windows PC, played by John Hodgman, and a Mac, played by Justin Long. In the video, PC is having a sneezing fit and warns Mac not to get too near.
HOW do you make amends without admitting you’re wrong? How do you offer millions of your customers a solution to a problem you say hardly matters?
Apple Chief Executive Steve Jobs gave it a good shot at a press conference Friday (http://bit.ly/jobs_antennagate) aimed at addressing user complaints that gripping the new iPhone 4 in a certain way would dramatically reduce signal strength.
THE recent kerfuffle over the iPhone 4 “death grip” highlights how a simple problem can be blown out of proportion, not only by media hype but by a woefully inadequate response, in this case, from Apple.
HANDS down, Snow Leopard—also known as Mac OS X 10.6—is the easiest operating system upgrade you can make today.
Over the weekend, I upgraded my Intel-based Macbook from Leopard (Mac OS X 10.5) and was pleasantly surprised to find that the entire process took only an hour and seven minutes.
WHEN Apple released a beta test version of Safari 4 last week, it claimed it was the world’s fastest browser. Some tests have supported that claim; others have not. These speed contests remind me of the gunslingers of the Old West—being the fastest draw was usually an ephemeral state.
WHEN news surfaced last week that a company in Miami was selling an unauthorized $399 Mac clone, I was skeptical. We’ve been down this road before, and each time it led nowhere.
In 1997, Steve Jobs pulled the plug on a two-year experiment that Apple conducted in his absence: an authorized clone program.
Two years earlier, under Michael Spindler, Apple had licensed its ROMs and Mac System 7 to a handful of manufacturers, including Power Computing, Motorola and Umax. The idea was to increase its share of PC market by offering low-end clones to complement Apple’s high-end machines. Toward this end, Apple charged only $50 a machine.
TRUST Steve Jobs to create a stir.
At the Worldwide Developers Conference in San Francisco earlier this month, the outspoken Apple chief executive not only talked up his company’s iPhone, but also joined the new browser wars.
I’VE never liked the iPod.
I know, I know. This puts me on the wrong side of 42 million people who have bought one since it was introduced in 2001, and that includes my editor and a couple of good friends. But that’s what iconoclasts do—they attack popular ideas and institutions, and these days, you can’t get any more popular than Steve Jobs’ billion-dollar baby.
