Currently viewing the tag: "iPhone"
HOW do you make amends without admitting you’re wrong? How do you offer millions of your customers a solution to a problem you say hardly matters?
Apple Chief Executive Steve Jobs gave it a good shot at a press conference Friday (http://bit.ly/jobs_antennagate) aimed at addressing user complaints that gripping the new iPhone 4 in a certain way would dramatically reduce signal strength.
THE recent kerfuffle over the iPhone 4 “death grip” highlights how a simple problem can be blown out of proportion, not only by media hype but by a woefully inadequate response, in this case, from Apple.
BY now, the whole world knows about the iPhone, Apple’s first stab at the mobile phone business.
Not even on sale yet, the phone has stirred up a feeding frenzy in the press on the strength of Apple’s remarkable success with the iPod and Steve Jobs’ legendary marketing skills. Jobs, Apple’s chief executive, has promised a revolutionary product that will shake the industry, and most of us are willing to give him the benefit of the doubt.
Of course, there are niggling details.
