HOW do you make amends without admitting you’re wrong? How do you offer millions of your customers a solution to a problem you say hardly matters?
Apple Chief Executive Steve Jobs gave it a good shot at a press conference Friday (http://bit.ly/jobs_antennagate) aimed at addressing user complaints that gripping the new iPhone 4 in a certain way would dramatically reduce signal strength.
The Mac clone myth
WHEN news surfaced last week that a company in Miami was selling an unauthorized $399 Mac clone, I was skeptical. We’ve been down this road before, and each time it led nowhere.
In 1997, Steve Jobs pulled the plug on a two-year experiment that Apple conducted in his absence: an authorized clone program.
Two years earlier, under Michael Spindler, Apple had licensed its ROMs and Mac System 7 to a handful of manufacturers, including Power Computing, Motorola and Umax. The idea was to increase its share of PC market by offering low-end clones to complement Apple’s high-end machines. Toward this end, Apple charged only $50 a machine.
TRUST Steve Jobs to create a stir.
At the Worldwide Developers Conference in San Francisco earlier this month, the outspoken Apple chief executive not only talked up his company’s iPhone, but also joined the new browser wars.
Two of us
SOMEWHERE in the junkyard that I call my home office, there’s an issue of Fortune magazine circa August 1991. On the cover are two of the most recognizable faces in the computer industry, even today: Microsoft’s Bill Gates and Apple’s Steve Jobs.
I’VE never liked the iPod.
I know, I know. This puts me on the wrong side of 42 million people who have bought one since it was introduced in 2001, and that includes my editor and a couple of good friends. But that’s what iconoclasts do—they attack popular ideas and institutions, and these days, you can’t get any more popular than Steve Jobs’ billion-dollar baby.
The dots Steve Jobs left out
Apple CEO Steve Jobs is making waves again, this time over a stirring commencement speech he delivered earlier this month at Stanford University. The speech has been making the rounds of mailing lists, and if you haven’t read it, you ought to look it up online at the Stanford University news site (http://news-service.stanford.edu/).
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