IN the kerfuffle over the failed Microsoft takeover bid, people tend to forget that Yahoo is about much more than online search. Sure, Google is far ahead of Yahoo and Microsoft in search, but those who believe putting No. 2 and No.3 together will miraculously change the equation are ignoring some inconvenient facts.
MICROSOFT’S buyout of Yahoo! would be bad for the Internet pioneer, tens of millions of its users and the industry as a whole.
Fortunately, Yahoo is expected to reject Microsoft’s unsolicited $44.6-billion takeover offer, but don’t count the software giant out just yet. It can still sweeten the pot or take the case directly to Yahoo’s shareholders.
Bloomberg and the Wall Street Journal both reported on Saturday that the Yahoo board was likely to turn down Microsoft’s offer of $31 a share as being too low.
Bradley Horowitz and other Yahoo executives watch presentations by UP computer science students at the first Yahoo Open Hack Day in the Philippines earlier this month.
“WE’RE having a Yahoo day” is what we say to each other at the office when we can’t connect to the Yahoo Messenger network and our online story conference comes to a temporary halt. Not such a flattering picture, but it’s a sign of how Yahoo has become part of so many people’s lives.
The numbers are more impressive than the anecdote. Today, more than half a billion people use Yahoo or one of its associated services, says Bradley Horowitz, head of Yahoo’s advance development division.
Horowitz was here last week to act as judge in a different kind of Yahoo day—a Hack Day.
Asked and answered

Horowitz answers questions from the press.
FOR the guy in charge of promoting Yahoo! Answers, Bradley Horowitz seems awfully preoccupied with questions these days.
What, for example, did Hillary Clinton, Oprah Winfrey, Stephen Hawking, and Bono hope to learn from the “wisdom of the crowd?”
The celebrity questions are part of a clever effort to drum up interest and participation in Yahoo! Answers, the Internet giant’s poster child for “social search.”
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